Whether a business is brick-and-mortar or has a strict online presence, to contend it must vie digitally. To an increasing extent, businesses are attaching to an online presence. Unfortunately, start-up or corporate, several lack a responsive, online presence.
Understand Responsive Design
Responsive design is an all-in-one solution to displaying content on multiple devices. Consumers are able to reach a website through a smartphone, tablet, laptop, or desktop without losing the aesthetic quality. Using the same code and same site address, a design is available across multiple device screens and suited to their size.
Responsive is Fluid, but Fluid is not Responsive
When utilizing a responsive design, some confuse it with a fluid layout. A fluid layout resizes based on the size of a screen, but it doesn’t create accessibility across multiple screen sizes. A responsive design utilizes a fluid layout, but it also incorporates adaptive images, one site address, and CSS3 media queries to accomplish a wide-reach design.
Responsive Sites and Conversion Rates
The internet isn’t strictly desktop any longer. Roughly sixty percent of online usage is now mobile. This means if a consumer is off-put by a design — they find it hard to navigate or frustrating to view, they’ll migrate elsewhere. They take with them your increased profit.
Multiple studies confirm users won’t stay with a site they find unpleasant, poorly designed, hard to read from their device, or difficult to navigate. They will judge the website’s credibility on design alone. If they find it dubious, they’ll deem the entire visit worthy of rejection. The more interaction issues they come in contact with — such as jumpy navigation, minutely sized images, and tiny text links — the shorter their stay on the site. For that reason, a website must translate between multiple devices.
A design that fails in responsiveness won’t have the same impression on a smartphone or tablet as on a desktop. Given the large number of consumers browsing with a smartphone, a non-responsive design poorly influences profits. It doesn’t take statistics to know users will enjoy the subtle joy of a successful interaction and avoid the infuriating frustrations. When users aren’t able to interact or navigate, they find somewhere else.
Where to Go
As a necessity, not a trend, responsive design establishes trust between mobile users and a business; increases sales due to that trust, as well as ease and convenience; and defines a company as virtually present. Related to usability, responsive design is an essential part of successful design. Collaborating with a professional design team will help bring a responsive design to life, so contact us.